SENIOR PRODUCT MANAGER, HOME FITNESS

Company: Life Fitness
Location: Chicago
Posted on: October 19, 2024

Job Description:

Senior Product Manager, Home Fitness

The following information aims to provide potential candidates with a better understanding of the requirements for this role.
Join us as we empower the world to work out, creating healthier lives together.
About the Opportunity:
At Life Fitness, we are looking for a seasoned Senior Product Manager to join our Consumer Home Category team. This pivotal role will focus on managing the lifecycle and new product development within the direct-to-consumer channel, with a primary objective of optimizing and evolving our DTC cardio and strength equipment portfolio.
In addition to product management, the role is intended to act as a leader within our consumer business, with oversight of profitability and overall customer satisfaction. This includes strategic planning, financial performance management, and ensuring exceptional customer experiences across all touchpoints.
**this is a hybrid position based out of Franklin Park, IL, - Tuesday/Wednesday/Thursday are in-office collaboration days and Monday/Friday are remote** #LI-Hybrid
Key Responsibilities:

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• Operations Management:
  
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  • Forecast and implement demand planning strategies to align production with market needs and financial goals.
    
  • Develop and manage end-of-life strategies for products, including inventory management to minimize waste and maximize resource utilization.
    
  • Conduct price testing and optimization to ensure competitive pricing while maintaining profit margins.
    
  • Identify and implement improvements in order fulfillment, delivery, and installation processes to enhance customer satisfaction and operational efficiency.
    
    
    
  • Product Strategy and Development:
    
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    • Drive planning and roadmap refinement sessions with business and engineering teams to align on product vision and execution strategies.
      
    • Collaborate closely with product managers to ensure hardware and software features are well-integrated and market-aligned.
      
    • Lead customer-based market research initiatives to validate product requirements and gain deep insights into consumer needs.
      
      
      
    • Product and Regional Profitability:
      
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      • Conduct detailed revenue and margin analysis for SKUs and product categories to ensure optimal profitability.
        
      • Perform price testing and analysis to determine the most effective pricing strategies for maximizing revenue and margin.
        
      • Develop and implement pricing models that align with market trends and customer expectations.
        
      • Monitor and evaluate the profitability of products by global region, identifying areas for improvement and growth.
        
        
        
      • Data Analysis and Portfolio Management:
        
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        • Analyze sales data to influence product decisions and identify portfolio gaps or opportunities for SKU consolidation.
          
        • Regularly monitor and report on significant trends in the home fitness landscape.
          
          
          
        • Collaboration and Communication:
          
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          • Work closely with partners in online and dealer sales channels to understand market trends and identify areas of improvement to portfolio mix or operational efficiencies.
            
          • Work in tandem with the engineering team to manage, prioritize, and schedule requests and enhancements.
            
          • Maintain continuous communication with global marketing teams, ensuring clear understanding of product roadmaps and strategic directions.
            
            
            
            Qualifications:
            
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            • Bachelor's degree in Business, Marketing, or a related field; Master's degree preferred.
              
            • Minimum of 7-10 years' experience in product management, ideally within the fitness equipment or consumer electronics industries.
              
            • Demonstrated ability to work effectively in a collaborative environment and manage cross-functional teams.
              
            • Strong analytical skills and experience with market research, product positioning, and competitive analysis.
              
            • Excellent communication and organizational skills.
              
              What We Offer:
              
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              • A dynamic work environment with a team committed to excellence and innovation.
                
              • Competitive salary and benefits package.
                
              • Opportunities for professional growth and advancement.
                
                Want to take the next step in your career?
                Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.
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Keywords: Life Fitness, Skokie , SENIOR PRODUCT MANAGER, HOME FITNESS, Executive , Chicago, Illinois